Akon’s Hitlab is a new syndicated weekly radio program being broadcast on KISS FM Toronto (among several other stations in Canada, and soon in the U.S.). Hosted by a veritable Hip Hop power house, Akon, who has collaborated with dozens of top names in music (Gwen Stefani, Lady Gaga, and Snoop Dogg, to name a few), Hitlab fuses Top 40 dance hits, talented, new, up-and-coming artists, and one of a kind access to celebrities and recording artists.
First, let’s talk about quality. Akon’s Hitlab is produced by the uber talented David Magro (who has over 20 years experience in production, and has worked with VIRGIN RADIO, CILQ (Q 107), CFNY (102.1 THE EDGE), CFXJ (THE FLOW 93.5), Z 103, and CHFI. Listeners can’t help but stay tuned in as songs and celebs intermix seamlessly, and they get a healthy helping of the dance hits they crave.
It’s not often one gets to attend a party being DJ’d by a celebrity– but that’s exactly what listening to Akon’s Hitlab feels like. The audience gets an all access pass to some of the biggest names in pop music. It is truly a two hour block of all-star radio. Listeners become instant, and insatiable fans and are enthralled at being privy to exclusive interviews with Akon and their other favorite artists.
Of course this show is fun for pop culture enthusiasts and music lovers alike, however, it’s also very exciting for new talent. Akon’s Hitlab is also a showcase for up-and-coming talent.
Finally, the Hitlab radio show provides listeners with something new that they will consistently keep tuning in for, multiple paths for engagement outside the station (both online and in the real world), and presents new opportunities for sponsors and advertisers to engage with an actively participating and interested audience.